For Emma's Escapes, a travel company operating under The Travel Agent Next Door, we wanted to create a simple but impactful brand that immediately illustrated that they book travel other than just sun destination vacations.
visit live site →We wanted to stay away from too many palm trees and overt imagery that's often associated with vacation websites and stick to a simplified approach. Some of the traits we settled on were dynamic, professional, luxurious, and friendly. We found early on that this logo should probably be a script font as Emma and Escapes both write very well in cursive.