CARFAX Canada - Rebrand

CARFAX Canada is Canada’s definitive source of automotive information, delivering vehicle history, appraisal and valuation. Formerly CARPROOF the company was renamed (after being purchased by CARFAX’s parent company) to CARFAX Canada in 2018. As a designer for the marketing team of Carproof, I was tasked with helping to lead the redesign initiative changing not only our name but adopting a new look and feel, separate but similar to the US branch’s brand. We focused on three main categories: internal, dealer, and consumer.