Creating a brand for an agency was an interesting challenge. The fact is you don't want your own brand to overshadow the work you've done. That's why we made the decision to only use black and white for the brand and use colours based off our clients for other materials. This gives the clean, bold look we were after. For the logo mark itself, it evolved from an existing mark that the company was using. The agency was mostly based in the health care industries and I saw an opportunity to do a subtle call to this by making it a sort of abstract DNA double helix. It also serves as an abstract B and works well on basically any colour. For the site we wanted to use these principles as our main inspiration: clean, bold, and sleek. I got the chance to work with Ariana Machado who did most of the coding of the site in Webflow.